March 5, 2013
As with every evolutionary process, it's time to go to the next stage — moving from focusing on all the data to focusing on the right data. That's where the confusion comes in — what exactly is the right data to measure?
March 4, 2013
Survey, contact and interview your donors all you want. There's real value in doing so. But that value may turn out to have more to do with cultivation than with predicting their future behavior.
August 20, 2012
Segmentation and targeting are vital in direct-mail fundraising. If you aren't using it, you risk losing donors altogether. Because if a donor receives too much mail from too many places from one nonprofit, it may bug him or her enough to tune all of its communications out.
