You know your donors and prospects are active on social media, and you know you should track donor data in this ever-evolving media. But how do you know what to look for and analyze when it comes to social-media data? On June 10, we'll host the Engage Virtual Workshop: Driving Donations With Data
to help attendees come to better understand and work with their data gathering and usage.
You know you need to gather donor data. But why? And more importantly, how? And what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?
Budgeting as a fundraiser can be challenging. Too often, the overall goals seem to be (1) spend less and (2) raise more. It's as if it was as easy as simply willing it to happen … I am unable to solve that problem for you, but here are six groups you need to be sure have a starring role in your next fiscal year budget.
It takes 10 touches to move someone through the buying process. Why don't we look at donor prospect lists the same way?
We fundraisers say we are ready to embrace insight, but the signs are not really there. If you are ready, email me now! If you are not ready, here are some recommendations.
Never trust the weather man? That's OK — but you should trust your modeling experts!
Is this about new donors? Just about the cash? Raising awareness?
Ownership is a dangerous word — but someone typically owns it in a nonprofit. Which hands hold your data — and is it a good thing?
This article is a must-read for people who think they are tracking long-term marketing metrics.
That's right — all that search data just went away for most nonprofits.
