Blogs

The Thin Green Line: Managing Major Gifts Officers, Planned Gifts Officers

Very early in my career, I was given the assignment of being a planned gifts officer with no experience on the resume. In fact, I was given this assignment while I was directing the annual fund for a university. I also did not have any experience as a major gifts officer...

How to Find New Major Donors for Your Organization Using an ‘Inside Out’ Prospecting Approach

Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know. Prospects can be hiding in plain sight. It is after you’ve culled through your existing list that you should, then utilize proven strategies to find new major donors elsewhere...

5 Easy Tips for a Share-Worthy Nonprofit Video

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

Other Staff Bloggers
Development

Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know. Prospects can be hiding in plain sight. It is after you’ve culled through your existing list that you should, then utilize proven strategies to find new major donors elsewhere...

Some nonprofit executives fear that the nonprofit pie is a zero-sum game. They fear that there is a limited number of charitable dollars available and that they are in nonprofit competition with other organizations for their share of the pie. We tend not to ascribe to this philosophy; our view is that the dollars in…

So, what do these two monuments and monthly giving have in common? The sculptors were totally committed. They had the vision, and they chipped away at it—bit by bit, day after day, year after year...

E-Philanthropy

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

Nonprofits have been increasingly seeking out mobile fundraising technology companies to: conduct live auctions with text notifications for auction winners; allow for mobile payments at event check-out; send texts inviting guests to increase their offer when they are being outbid in an auction; save volunteers from conducting telephone outreach or tracking mailed RSVPs by transferring event invitations, ticket sales and registrations to an automated platform; and free nonprofit staffers from doing hours of post-event analysis by offering real time event checkout results...

When it comes to perfecting your online fundraising strategy, nonprofits often focus on leveraging software to enable convenient digital donations. Making giving easy for your online supporters is certainly important. However, if your nonprofit wants to bolster your online fundraising strategy over time, you need to take into account the way these software strategies can boost donor retention rates...

Leadership Management

One lasting and successful quality of a nonprofit leader—I believe any leader—is being genuine, transparent and having a strong moral compass. Being genuine means being authentic and real. What you see is what you get. This is a leader who doesn’t have a public persona, and then one that his or her staff and family must deal with...

The truth is finding passionate volunteers can be just as difficult as acquiring new donors. But luckily for you, your organization already has a base of supporters that can turn into volunteers: your corporate donors!...

As development professionals, it generally falls to us (the executive director and the person in charge of finance are often in the boat with us) to keep current on the fundraising regulations of countries and states in which our nonprofit organizations solicit funds to support our missions. It can be difficult to keep up and, sometimes, we may miss things; it happens...

Data Management

Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...

If you’re involved in a nonprofit that’s doing a tremendous amount of good in the community, but is perpetually strapped for cash, you’re not alone. Luckily, there are numerous ways to keep nonprofit overhead costs down without sacrificing the effectiveness of your work...

Too often, we see campaign strategy and development plans that are cookie-cutter. There are proven best practices in fundraising, as well as new and innovative strategies in communication and technology. We have formats for various plans with many variables and update these continually after every client engagement and through concentrated work groups comprised of our team members on a regular basis...

Sectors

I was recently with a donor who is also an important volunteer to our organization. This donor is an excellent representative for our organization. My boss and I asked him to consider giving his philanthropic support to our upcoming campaign. He mentioned that our organization was at the top of his list of charities to support, but also noted when he passes away he was going to leave funds to the Humane Society for unwanted senior dog care...

The good news is that the growing trend toward a more secular society has not produced a significant decline in financial support of the Army, and there's no reason it should stymie your efforts either. Following are important lessons for faith-based organizations to keep in mind while seeking support...

Around the first of each month, I go through my bank’s drive-through and get some cash in $5 and $10 bills. I keep the money in the console of my car to give away to people on street corners asking for assistance when I’m driving around...

Direct Marketing

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely use pictures to communicate their messages to their constituents. Usually, the photos are selected to represent the people who will be helped by supporting the mission of the nonprofit...