Blogs

4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

Constituents Do More Than Wear Your Wristbands

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

How Trustees Can Help Raise More Major Gifts

If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...

Other Staff Bloggers
Development

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...

I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...

E-Philanthropy

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Leadership Management

Many nonprofits are stuck. They’re tethered to their early decisions—often made by others who came before them. But times change. Organizations evolve. Or they don’t...

Being disciplined to work out your plan is the absolute key to major gift success. Conversely, it’s the downfall of many major gift fundraisers. At Veritus, we know that introducing a disciplined approach to major gifts will lead to deeper relationships with donors, higher retention rates, lower value attrition rates and much more revenue...

If passed this week, the new Republican tax legislation will “simplify” the tax code and increase the standard deduction; thereby reducing the number of people who itemize their taxes...

Data Management

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

Direct Marketing

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

Do you have a bucket list? For many years, going to Graceland, the home of the late Elvis Presley in Memphis, Tenn., has been at the top of my bucket list. I spent many hours creating excuses why I could not go on this visit...

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...

Sectors

This week, I was having breakfast with an incredible leader. He owns three significant businesses in a metropolitan area and is one of the region’s most respected leaders, fully engaged in the civic affairs and direction. One of his affiliations is with a university. He was sharing with pride the caliber of the university’s current and past presidents and how, while with different leadership styles, they have taken the university to another level...

Former NFL Super Bowl quarterback Colin Kaepernick was a lone nut. He was the guy who famously took a knee during the playing of the National Anthem before games to protest discrimination and brutality against minorities by police. The events of the past week transformed him from a lone nut into the leader of a movement...

Given the recent string of catastrophic events, amplified by nonstop media coverage, you certainly can’t fault people for beginning to feel compassion fatigue. After making personal or workplace donations to charities helping out in Texas, the Caribbean, Florida and elsewhere, it’s understandable that donors might begin to feel worn out...