Blogs

5 Keys to Discovering Social Media Fundraising Opportunities

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

Myth or Reality: Exposing the Flaws in Fundraising

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more...

How Are You Treating Your ‘C’ List Donors?

I’ve been thinking a lot about the C-level donors on your portfolio lately. Why? Well, I was reviewing a mid-level program the other day and tracking all the donors that have moved from mid-level to major-gift portfolios… It was quite impressive...

Other Staff Bloggers
Direct Marketing

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more...

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Development

I’ve been thinking a lot about the C-level donors on your portfolio lately. Why? Well, I was reviewing a mid-level program the other day and tracking all the donors that have moved from mid-level to major-gift portfolios… It was quite impressive...

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years...

Leadership Management

While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I have a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?...

I spend a great deal of time thinking about potential donors. I believe research is one of the keys to success in fundraising. My excitement comes when I engage with people and ask for a gift. The greatest percentage of a fundraising person’s time, unfortunately, is not exciting...

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

Sectors

Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This week’s blog is somewhat similar, but is about a company (hint: the name is in the title of the blog) that is aligning their brand with the idea of community involvement...

I know that recognition is the most impactful approach for motivating fundraisers as I have worked in peer-to-peer fundraising for over 25 years. I should have known that this would be the key area of impact for my grandson. I just didn’t make the connection until recently...

Each day we work hard to promote our specific organizations and promote our profession. Without a chance to view other organizational activities, this could lead to tunnel vision and singular focus. If you are fortunate, you will be able to witness concepts in our profession placed in action by other organizations also dedicated to enhancing our profession. I recently took advantage of an invitation to attend a special event, and I am very glad I did...

Data Management

In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times...

Be sure that the meetings you hold are needed. If so, take a few steps to ensure that you have the right people at the table, you have the right agenda to achieve your goals and you guide the meeting to keep the discussion on point and on schedule...

E-Philanthropy

Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...

Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...

Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...