Here are 12 simple steps any organization can take right now to make their donors happy, boost their retention rates and create sustainable gifts year after year. These are the changes that matter. They are not complicated. They don't require a lot of decision making or processing. They don't even take a ton of time!
Believe it or not, using Facebook is not as easy as just posting information about your nonprofit.
In an exciting, two-part webinar series FundRaising Success is hosting in partnership with Blackbaud and Charity Dynamics, the ALS Association is providing an exclusive, inside look at what happened this summer and what has happened since the Ice Bucket Challenge.
We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.
Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.
"In my view, all fundraising is peer-to-peer." That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference. "… It's not about who we know. It's about who they know."
Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
In its whitepaper, "Fundraising With Facebook," Artez Interactive provided three ways to improve peer-to-peer fundraising events with Facebook.
Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.
Fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns, which makes responsive design a must for your event website.
