Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...
When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...
Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...
On a cold, rainy March day in Boston, I set off to meet other nonprofit technology professionals at the 17th annual NTEN Nonprofit Technology Conference in Washington, D.C. It was my first time at the conference, but I didn’t need to worry about fitting in...
When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...
Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...
Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...
Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
