Online giving has added new and unique challenges to maintaining ethical practices, so it may be time to refresh your approach. As technology develops, so do many issues around privacy, communication and safety. How can we help protect donors’ rights in the online world?...
Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...
How your nonprofit utilizes analytical data can have an astronomical impact on your organization's online campaign success. Understanding data will allow your nonprofit to not just reach more volunteers and donors, but also create a strategy for long-term online success...
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
My husband introduced me to the series, “Lost in Space,” many years ago. Growing up in Holland, I had never heard of it, but it’s a wonderful show. (This was before Star Trek, of course). So, why am I bringing up this series? Because it’s what I think about monthly donors and crowdfunding...
What has become a more common additional response in submitted applications is that grant-makers will be recognized via an organization’s social media networks. That statement is then typically followed by a list of the organization’s social networks, and the number of followers for each account is then listed to show the reach of the organization’s networks...
When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...
How does modern design impact your donation page? As modern Web design relies more and more on user experience, it’s brought new design elements to donation pages and landing pages. We like to think that having a beautiful donation page or landing page means we’ll get more donations...
Tedious, unimpactful, busywork is enough to burn anyone out in any industry. Sadly, it comes with the territory for any career, job or project. Sometimes, before you can do the work you love, you have to take care of certain responsibilities, whether we like it or not. In the nonprofit world, that problem is exacerbated. Why?...
The tools used in social media in today’s world are amazing. There are so many ways to communicate with each other. I watched my 11-year-old grandson seamlessly work through social media vehicles with ease the other day. It made me wonder how social media will affect the next generation of fundraisers after I pass the torch...
