Tedious, unimpactful, busywork is enough to burn anyone out in any industry. Sadly, it comes with the territory for any career, job or project. Sometimes, before you can do the work you love, you have to take care of certain responsibilities, whether we like it or not. In the nonprofit world, that problem is exacerbated. Why?...
The tools used in social media in today’s world are amazing. There are so many ways to communicate with each other. I watched my 11-year-old grandson seamlessly work through social media vehicles with ease the other day. It made me wonder how social media will affect the next generation of fundraisers after I pass the torch...
The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...
We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...
In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face it, despite our passion, we all need to get a lot accomplished with a limited budget and limited time to do so. We also need to recognize that cross-team collaboration is vital to fulfilling the mission. Enter growth hacking for nonprofits...
Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...
Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...
You run a mid-sized nonprofit. Suddenly, a funding source comes through big-time with the technology grant you’ve been waiting for. Time to pop the champagne? Not so fast. Technology funding windfalls can cause disorder and disarray at nonprofit organizations...
The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...
The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...
