Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
On Facebook, it is ridiculously fun to quip, banter, engage, taunt, delve, disembowel and titillate. It is so much fun that a few times I have wandered into “Not-Niceness.” I had to find a way to stop being not nice. And I did. I Facebook-friended every church friend I could find, including my pastor. I friended them all so that they would see what I wrote. I thought that would constrain me. And I was right. It did make me nicer. But why? And more importantly, how could I make use of this behavior modification technique in fundraising?...
Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...
The problem with gamification is that often it turns into a pay for play system, rewarding fundraisers for behaviors, instead of reinforcing in fundraisers the idea that they love fundraising for their nonprofit. How can we avoid this?...
If you knew that 80 percent of your unsatisfied constituents would unsubscribe from your email, would that make you more concerned about satisfaction? What if unsatisfied constituents translated to your email list or Facebook community shrinking?...
In part one of this two-part series, we talked about six friends you absolutely must make if you want to increase your fundraising results this year—and sustain and grow them over time. Today, we look at six more...
In a recent blog, I erroneously described Daniel Kahneman and Amos Tversky, who have been described as “psychology’s Lennon and McCartney,” as “two Princeton University psychologists.” Actually, only one of the pair worked at Princeton—Kahneman, who has been there since 1993. Tversky was at Stanford University at the time of his death in 1996. This is all background for an interesting email I got last week from Adam Dickter, a public relations guy...
Believe it or not, my Elvis obsession helped me arrive here, right at this video from University of Cambridge. Elvis has played a central, deified role in his life and in the lives of the women who knew him. But in this video, he’s cast as a more peripheral character. In the short clip, a Cambridge historian narrates the fascinating history of teenage fundraising in 1950s America...
