Direct Response

2023: The Year to Start Loving Fundraising Again
December 23, 2022 at 10:17 am

As 2023 is looming in your windshield, I am sharing some ways I’ve found to reduce frustration and — most importantly — improve confidence in your skills as a fundraiser. I encourage you to choose at least three of them and make them part of your personal career growth plan for 2023.

4 Ways to Get to Know Your Audience
September 27, 2022 at 10:03 am

As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.

Recycle, Reuse and Repurpose Creative
August 25, 2022 at 10:16 am

Often, we fundraisers and direct marketers want to try something new because we were tired of it long before the donors are. We are always trying to come up with new stories, new ideas, and new approaches. But at some point, the creative juices stop flowing and we’re getting closer to burnout.