Direct Response

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

It’s been over three months since Hurricane Maria took its toll on Puerto Rico, wreaking havoc and creating catastrophic living conditions for residents on the island. Not only did the Category 4 storm nearly destroy everything in its path, it also claimed a death toll of 1,052 people...

A fundraising page for the victims of the Las Vegas shooting has raised more than $2.2 million within hours of the attack. Donations flooded in after at least 59 people were killed and more than 500 injured when a gunman opened fire on a music festival from the 32nd floor of the adjacent Mandalay Bay hotel. Police have…

The onset of sudden disasters, such as Harvey, always results in an outpour of support from people all over the world—people who want to know where they can donate, how they can volunteer and what they can send to help the individuals and families who have been affected recover from such tragedy...

Hospitals in Manchester have enough blood supplies to treat patients including the victims of Monday night’s arena attack, the NHS has said. Worried locals were urged to make an appointment to give blood at a later date after the city’s blood donation centres were inundated with volunteers. Images shared on Twitter by a number of users…

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association. According to a press release from the ANA, the acquisition was approved on […]

Outside the obvious red ink or even absence of financial reports, what might be the indicators for the board to reference that all is not right with their nonprofit?...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Learn from others. Measure what matters. Start out right. Live out thankfulness. This old dog knows that it takes more than these four things to be a successful and fulfilled fundraiser, but this isn’t a bad place to begin for anyone new to the profession or looking to hit the reset button on his or her career in the nonprofit sector...

In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...