Direct Response

Before you begin a mailing campaign, don’t start with the format. Start with the job it’s supposed to do.

Who hasn’t received Heifer International’s iconic holiday gift catalog? You know the one.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

It’s been over three months since Hurricane Maria took its toll on Puerto Rico, wreaking havoc and creating catastrophic living conditions for residents on the island. Not only did the Category 4 storm nearly destroy everything in its path, it also claimed a death toll of 1,052 people...

A fundraising page for the victims of the Las Vegas shooting has raised more than $2.2 million within hours of the attack. Donations flooded in after at least 59 people were killed and more than 500 injured when a gunman opened fire on a music festival from the 32nd floor of the adjacent Mandalay Bay hotel. Police have…

The onset of sudden disasters, such as Harvey, always results in an outpour of support from people all over the world—people who want to know where they can donate, how they can volunteer and what they can send to help the individuals and families who have been affected recover from such tragedy...

Hospitals in Manchester have enough blood supplies to treat patients including the victims of Monday night’s arena attack, the NHS has said. Worried locals were urged to make an appointment to give blood at a later date after the city’s blood donation centres were inundated with volunteers. Images shared on Twitter by a number of users…

I’m sure most folks have read Dr. Seuss’ “The Cat In The Hat.” In the early part of the book, The Cat is on a rubber ball, balancing a cake, a rake, a fish, a book, a tea cup and more. In the nonprofit marketing world, that might feel familiar. You and your small team […]