Direct Response

Welcome to Your Donor’s Story
June 2, 2022 at 12:35 pm

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

Be a Smart Small Fundraiser
April 25, 2022 at 9:42 am

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

3 Ways to Personalize the Donor Experience
April 12, 2022 at 11:51 am

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

Take the Guesswork Out of Personalized Gift Array Values
February 10, 2022 at 8:45 am

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials, and keen insights about the best timing of solicitations. However, there remains one campaign rudiment that is still often left to rote standardization — the personalization of gift array values.

Don’t Be Afraid to Try Direct Response
February 8, 2022 at 11:19 am

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

Shouldn’t Giving Be All About the Donor?
September 20, 2021 at 9:45 am

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

Donor Fatigue Is a Myth
September 7, 2021 at 8:30 am

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!...