“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special…
Read More
As endorsers go, the pope is about as good as it gets. So when Pope Francis visited Catholic Charities of the Archdiocese of Washington for a church service in 2015, the organization saw a major fundraising opportunity. The charity worked with DaVinci Direct on a follow- up mailing that would turn residual momentum from the visit into donation dollars…
Read More
Monthly giving is the lifeblood of many nonprofit organizations, but it’s no easy task to pile up sustainers. It’s even tougher when you’re championing a less-than-sexy cause—say, drug policy. But that didn’t stop Drug Policy Alliance and Sanky Communications Inc. from combining for a remarkable monthly giving campaign…
Read More
The numbers listed for this multichannel effort reflect only the final calendar mailing, and they are certainly solid—especially the 6.39 percent response rate. But it was the way the interactive campaign engaged both online and offline audiences that made it the clear winner in this category…
Read More
When Farm Sanctuary learned about horrific conditions on a rural New York farm, the animal protection organization knew it had to act fast. And it knew it would need a huge influx of funding to rescue and care for 120 mistreated animals. Mere days before the rescue, Farm Sanctuary turned to Avalon Consulting Group to get the job done…
Read More
New River Communications takes a pair of Silver awards for direct mail—house and direct mail—acquisition. One for Camillus House and Health and another for Yellowstone Park Foundation. See why they won here…
Read More
It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey…
Read More
This membership effort faced two significant challenges and met each well. First, it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package…
Read More
This package, although simple, accomplishes several tasks well. First, it makes the reader care. On the front of the #10 outer, a large black-and-white photograph of a dog in a decaying box is heartbreaking. It takes up almost half of the face of the envelope…
Read More
The scope of this multichannel campaign—consisting of an email series, social media posts, landing pages, SEM ads, catalogs, inserts, brochures and more—is staggering. But it was the consistency across channels that really wowed our judges…
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.