Direct Response

2016 Gold Award Winners: Multichannel
January 24, 2017 at 9:40 am

The numbers listed for this multichannel effort reflect only the final calendar mailing, and they are certainly solid—especially the 6.39 percent response rate. But it was the way the interactive campaign engaged both online and offline audiences that made it the clear winner in this category...

2016 Gold Award Winners: Email
January 24, 2017 at 9:34 am

When Farm Sanctuary learned about horrific conditions on a rural New York farm, the animal protection organization knew it had to act fast. And it knew it would need a huge influx of funding to rescue and care for 120 mistreated animals. Mere days before the rescue, Farm Sanctuary turned to Avalon Consulting Group to get the job done...

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

2016 Gold Award Winners: Direct Mail—Acquisition
January 23, 2017 at 4:19 pm

This membership effort faced two significant challenges and met each well. First, 
it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package...

2016 Gold Award Winners: Direct Mail—House
January 23, 2017 at 4:13 pm

This package, although simple, accomplishes several tasks well. First, it makes the reader care. On the front of the #10 outer, a large black-and-white photograph of a dog in a decaying box is heartbreaking. It takes up almost half of the face of the envelope...

2016 Gold Award Winners: Campaign of the Year
January 23, 2017 at 4:05 pm

The scope of this multichannel campaign—consisting of 
an email series, social media posts, landing pages, SEM ads, 
catalogs, inserts, brochures and more—is staggering. But it 
was the consistency across channels that really wowed our judges...

USPS Prices Go Up on Sunday
January 20, 2017 at 10:14 am

At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such as Standard Mail, periodicals and package services. USPS says the postage increases are happening because of the removal of an exigent surcharge...

The Good, the Bad and the Ugly in Year-End Fundraising
January 13, 2017 at 12:41 pm

At the end of November, I made year-end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates…

How Trump Won (and What It Tells Marketers)
January 12, 2017 at 12:38 pm

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. Just what does that mean? Examining how Trump won the election matters—because many believe it was his campaign’s command of data that put him over the top...