Direct Response

2016 Gold Award Winners: Campaign of the Year
January 23, 2017 at 4:05 pm

The scope of this multichannel campaign—consisting of 
an email series, social media posts, landing pages, SEM ads, 
catalogs, inserts, brochures and more—is staggering. But it 
was the consistency across channels that really wowed our judges...

USPS Prices Go Up on Sunday
January 20, 2017 at 10:14 am

At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such as Standard Mail, periodicals and package services. USPS says the postage increases are happening because of the removal of an exigent surcharge...

The Good, the Bad and the Ugly in Year-End Fundraising
January 13, 2017 at 12:41 pm

At the end of November, I made year-end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations. I wish I could tell you that all these organizations sent glowing thank you letters and have been following up with engaging updates…

How Trump Won (and What It Tells Marketers)
January 12, 2017 at 12:38 pm

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. Just what does that mean? Examining how Trump won the election matters—because many believe it was his campaign’s command of data that put him over the top...

How This Donor Feels: What I Learned From Giving $25 to 19 Nonprofits
December 29, 2016 at 8:56 am

Last year at this time, I sent $25 donations to 19 organizations. Only one ranked among larger organizations in term of annual income. So, how do I, a small-level donor, feel 12 months later? Would I want to give again (and maybe a larger amount) based on the relationship that was built in 2016?...

Did the Grinch Steal Your Fundraising?
December 22, 2016 at 8:30 am

Maybe that’s how you feel about some of the people who seem determined to steal fundraising by making it next to impossible to succeed.

The Art of Suggested Donation Amounts
December 15, 2016 at 8:00 am

How does the size of suggested donations affect charitable contributions? That’s the question researchers from the University of Chicago’s Booth School of Business set out to answer in a recent study. Oleg Urminsky, associate professor of marketing, and Indranil Goswami, then a doctoral candidate at Booth and now an assistant professor at the University at…

Is Your Fundraising Too Much Like a Family Christmas Letter?
December 14, 2016 at 8:00 am

I love family Christmas letters. Six-year-old Elmer is reading nearly 100 grade levels above his age. He has already secured a free-ride scholarship at the Sorbonne when he's ready for college, which will be just as soon as he finishes his school project of rebuilding a flood-ravaged village in New Guinea, using nothing but toothpicks…

What 'Where’s Waldo?' Teaches Us About Designing Better Pages
December 5, 2016 at 11:22 am

What can “Where’s Waldo?”, the lovable children’s book series of the '90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the user's eye path. The “F” pattern, for instance, is commonly used for article-heavy sites to guide the…