Direct Response

40 Nonprofit Trends for 2017
February 3, 2017 at 12:06 pm

In last year’s installment of this annual nonprofit trends feature, we wrote that something felt different about all the change happening in the sector. We chalked it up to urgency. Acceleration. Things were changing fast. That was nothing compared to what’s in store for 2017. We collected insights, observations and predictions from some of the nonprofit sector’s smartest people, and we’re delivering them to you here. We hope the 40 ideas here paint a clearer picture of the sector as it is and as it will be...

5 Ways to Spice Up Your Direct Mail Marketing
January 27, 2017 at 8:49 am

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66 percent of direct mail is opened, 82 percent of direct mail is read for a minute or more, 56 percent of…

2016 Gold Award Winners: Special Appeal
January 24, 2017 at 10:07 am

“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special...

2016 Gold Award Winners: Special Event
January 24, 2017 at 9:55 am

As endorsers go, the pope is about as good as it gets. So when Pope Francis visited Catholic Charities of the Archdiocese of Washington for a church service in 2015, the organization saw a major fundraising opportunity. The charity worked with DaVinci Direct on a follow-
up mailing that would turn residual momentum from the visit into donation dollars...

2016 Gold Award Winners: Sustainer/Monthly Giving
January 24, 2017 at 9:46 am

Monthly giving is the lifeblood of many nonprofit organizations, but it’s no easy task to pile up sustainers. It’s even tougher when you’re championing a less-than-sexy cause—say, drug policy. But that didn’t stop Drug Policy Alliance and Sanky Communications Inc. from combining for a remarkable monthly giving campaign...

2016 Gold Award Winners: Multichannel
January 24, 2017 at 9:40 am

The numbers listed for this multichannel effort reflect only the final calendar mailing, and they are certainly solid—especially the 6.39 percent response rate. But it was the way the interactive campaign engaged both online and offline audiences that made it the clear winner in this category...

2016 Gold Award Winners: Email
January 24, 2017 at 9:34 am

When Farm Sanctuary learned about horrific conditions on a rural New York farm, the animal protection organization knew it had to act fast. And it knew it would need a huge influx of funding to rescue and care for 120 mistreated animals. Mere days before the rescue, Farm Sanctuary turned to Avalon Consulting Group to get the job done...

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

2016 Gold Award Winners: Direct Mail—Acquisition
January 23, 2017 at 4:19 pm

This membership effort faced two significant challenges and met each well. First, 
it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package...