Direct Response

Renowned Marketing Trade Association ANA Moves Forward to Acquire DMA
May 31, 2018 at 1:00 pm

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

Las Vegas Shooting: Fundraiser for Victims Raises Over $2.2M Within Hours
October 3, 2017 at 11:28 am

A fundraising page for the victims of the Las Vegas shooting has raised more than $2.2 million within hours of the attack. Donations flooded in after at least 59 people were killed and more than 500 injured when a gunman opened fire on a music festival from the 32nd floor of the adjacent Mandalay Bay hotel. Police have…

Disaster Reliefs: Communicate to Your Supporters About Potential Scams
September 19, 2017 at 11:09 am

The onset of sudden disasters, such as Harvey, always results in an outpour of support from people all over the world—people who want to know where they can donate, how they can volunteer and what they can send to help the individuals and families who have been affected recover from such tragedy...

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

Now that your calendar year-end appeal has gone out in the mail, what is left to do? Well, if you take the “sit-back-and-wait” approach, you will be missing out for your organization. Here are some follow-up steps that you may want to consider taking to maximize your appeal effectiveness. Send out a reminder mailing with […]

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...