Grassroots

I (Otis) grew up in a political family. When I was young, my father was a four-term county attorney, so a good portion of every election year was spent campaigning. As a result, politics-watching has been a sport for me my entire life...

Influencer relationships are still often an area of untapped opportunity for nonprofits and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly authentic partnerships...

I’m sure you have all heard of Malala Yousafzai, the young Pakistani female activist and Noble Prize laureate who was shot in the head by a member of the Taliban for advocating the education for women...

A nonprofit organization that has orchestrated a wide-reaching campaign against foreign drug imports has deep ties to the Pharmaceutical Research and Manufacturers of America or PhRMA, the powerful lobbying group that includes Eli Lilly, Pfizer and Bayer. The nonprofit called the Partnership for Safe Medicines has recently emerged as a leading voice against Senate bills…

When President Donald Trump arrived in Nashville on Mar. 15 to stump for his new health care and school reform polices at the city’s Municipal Auditorium, he was greeted by something unexpected. Several hundred protestors waving signs were already marching through town against him. That uprising wasn’t really supposed to happen. Anti-Trump forces had learned…

Black Lives Matter, which two years ago grew out of street protests and a social-media hashtag, has quietly established a legal partnership with a California charity in a sign of the movement's growth and expanding ambition, The Associated Press has learned. The formal relationship between the national Black Lives Matter network and the San Francisco-based…

Years ago, I was a boy scout in Charleston, W.Va., for a relatively short period of time. I enjoyed the experience but was faced with the dilemma of either continuing in scouting or playing little league baseball. I must say that baseball won the day but the positive memory of my scouting experience has stayed with me through the years...

They say when life gives you history, you make history-ade. Or something. That's what Gabe Fulmerhouser did, anyway. In need of a summer hobby, the enterprising 8-year-old from Jackson, Mich., decided he'd dispense history lessons at a roadside stand for 25 cents a pop, with all proceeds going to charity, naturally. He's raised $140.25 so far, and rather than buying a World of Warcraft subscription and some Mountain Dew, like most kids would, he plans to donate it...

The 2016 presidential election cycle, with its parade of minor candidates, makes it easy to forget that grassroots fundraising isn't limited to the campaign trail. If Ted Cruz can raise $14 million in three months of grassroots fundraising, imagine what nonprofits can do over the course of a year or more. Here's how one nonprofit raised $15 million, almost entirely in grassroots fashion...

Bryan Ware stood in his kitchen on a weekday morning with his wife, dad and a close friend. There was a white drop cloth draped on the counter, two steaming metal pots on the stove and orange buckets—one full of ice and the other brimming with water—attached to a 96-hole metal mold that resembled a…