How Influencers Can be Cultivated Into Advocates of Your Nonprofit Brand

Influencer relationships are still often an area of untapped opportunity for nonprofits and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly authentic partnerships…

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When Stories Matter

Years ago, I was a boy scout in Charleston, W.Va., for a relatively short period of time. I enjoyed the experience but was faced with the dilemma of either continuing in scouting or playing little league baseball. I must say that baseball won the day but the positive memory of my scouting experience has stayed with me through the years…

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Michigan Kid Charges 25 Cents Per Lesson at Charity History Stand

They say when life gives you history, you make history-ade. Or something. That’s what Gabe Fulmerhouser did, anyway. In need of a summer hobby, the enterprising 8-year-old from Jackson, Mich., decided he’d dispense history lessons at a roadside stand for 25 cents a pop, with all proceeds going to charity, naturally. He’s raised $140.25 so far, and rather than buying a World of Warcraft subscription and some Mountain Dew, like most kids would, he plans to donate it…

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