Givebutter Acquires We Are For Good
Givebutter, an all-in-one nonprofit fundraising and CRM platform used by more than 70,000 nonprofits, announced its acquisition of We Are For Good, a voice in social impact. Together, the two companies are building a unified ecosystem where nonprofit leaders can access the fundraising technology needed to scale alongside the ideas, education, and community needed to thrive.
Nonprofit leaders are under historic pressure with tighter budgets and higher demand for services all further compounded by policy uncertainty and reduced government funding. Givebutter and We Are For Good are uniting to deliver a solution that meets the moment.
"Nonprofits are stretched thin, facing increasing pressure and higher demand with fewer resources," said Max Friedman, CEO and Co-Founder of Givebutter. "That's exactly why this partnership matters. Together with We Are For Good, we're creating the world's most loved and trusted home for changemakers where the best nonprofit software, content, and community is accessible to all."
What This Means for Nonprofits
We Are For Good has built a global movement of social impact professionals, with more than 700,000 podcast downloads, 25,000 newsletter subscribers, and 150+ meetups across 80+ cities, connecting purpose-driven nonprofit leaders around the world.
Givebutter powers more than $7 billion in donations across 70,000+ nonprofit customers and remains the only free fundraising and CRM platform that unites fundraising, donor management, and financial tools that help nonprofit organizations raise more while enabling their fundraising to go further with built-in annual percentage yield (APY) rewards.
Together, the two companies create a unified ecosystem that will help nonprofits unlock new possibilities through:
- Expanded free learning resources, nonprofit leadership content, community events, and meetups across cities worldwide
- Deep integration between education and activation, enabling nonprofits to learn what works and how to act on it
- All-in-one fundraising and CRM platform that unifies donation forms, fundraising campaigns, events, auctions, donor CRM, email, financial tools, and more
"This is just the beginning," said Becky Endicott, Co-Founder of We Are For Good. "Together we're building toward something greater. You'll see more ways we're bringing nonprofit leaders and changemakers together through meaningful connection and activation. It's embracing this notion of building with community - rather than for it."
A Shared Vision for Growth
Givebutter and We Are For Good share a belief that growing impact requires more than great software. Together, they aim to reimagine how nonprofits learn, fundraise, and grow.
"Too many nonprofit leaders are building in isolation, without the community and resources they deserve to scale their mission," said Jon McCoy, Co-Founder of We Are For Good. "And community is everything. We've seen the power of value-aligned connection create ripples that grow into waves of impact. Now, with Givebutter, we can carry that wave further, reaching more changemakers, strengthening connections, driving greater impact, and expanding generosity everywhere."
What's Next
The We Are For Good brand, podcast, and community will continue to operate independently under the leadership of Jon McCoy, Becky Endicott, and Julie Confer. Now part of the broader Givebutter family, the team will collaborate closely to expand the reach and impact of both organizations while keeping We Are For Good's trusted voice and open community accessible to all.
"This partnership unites two missions built on the same foundation: empowering people who do good," Friedman said. "Together, we're helping nonprofits scale, learn, and build stronger communities through deeper connections than ever before."
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
