Every morning at 7:00 a.m., I (Otis) get a very interesting email. It tells me everyone who has visited the Turnkey website in the past 24 hours. The names are ordered from top to bottom depending on how many times they have interacted with our website or opened our emails in the past...
The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...
Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...
We live our lives as limited beings within the borders of time and space. And as much as we seek a certain transcendence of thought, word or action, without these natural, physical limitations governing our days and years, we would not exist. And that’s not going to change. Or is it?...
To say that nonprofits play an important role in our society is something of an understatement, but this sentiment runs even deeper than you might think. According to the National Center for Charitable Statistics, there are over 1.5 million tax-empty nonprofit organizations currently operating in the U.S...
Starting my professional career as a program officer for a statewide grant-maker is a slightly unusual story, one that is filled with gratitude for my mentors. Leaving grant-making for grant-seeking and eventually grant consulting, another unusual twist in the story...
Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...
A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...
Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely on easy imagery...
A few weeks ago, NonProfit Pro shared an interesting NACHA case study on the long-term retention of those donors who give automatically through their bank account, also called EFT, Direct Debit, Direct Payment via ACH or automatic bank withdrawal...
