#GivingTuesday and the holiday season: We all know that this is the biggest time of the year for those in the giving space. Not only that, but we also happen to think that it’s the best time to try out social fundraising for yourself to see just how powerful it can be...
Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...
Contact forms are one of the most important features of any website, being the main way most website users interact with an organization to ask questions or request information. If users have a poor experience using a website’s contact form, bad things happen...
Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...
In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...
Nonprofits aren’t immune. In fact, nonprofit organizations may be prime cyber-attack targets. Most collect and store sensitive data like emails, social security numbers, billing information and more. Despite this, nonprofits are often hesitant to make cybersecurity a priority due to the investment of time and resources...
How can you avoid all the risks associated technology and software in your nonprofit without bankrupting the organization? With cyber security a huge issue, it almost seems like you are fighting a losing battle, doesn’t it? The first step in addressing technology risks is to understand the problems and identify the risks. Then, you will be better able to develop solutions...
We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...
Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits competing to catch the attention of your organization's prospects. In the U.S. alone, there are over 1.5 million nonprofits trying to gain exposure and live out their mission...
It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...
