Peer to Peer

The Rise of Virtual P2P Fundraising
January 31, 2022 at 12:37 pm

To learn more about the pandemic's effect, we studied nonprofits’ reliance on peer-to-peer fundraising, as well as related aspects from registration fees to participant fundraising, in our “2021 Peer-to-Peer Fundraising Study.” 

Quit Calling It a 'Walk'
January 19, 2022 at 12:38 pm

Our Groundhog Day conversation starts this way: “What activity should we pivot to right now?” We are going to make several arguments, most of which you will probably hate.

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 6, 2021 at 8:00 am

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.