Peer to Peer

Crowdfunding Is a Quick Hitter
April 11, 2019 at 12:52 pm

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors...

A Penny Is Worth Its Weight in Persuasive Gold
March 7, 2019 at 12:12 pm

What if, instead of asking your peer-to-peer fundraisers to set a revenue goal, you asked them to set a goal around the number of donations they gathered? Instead of asking, for example, “Would you raise $250 to fight childhood cancer?” you asked, “Would you recruit 10 friends to make a donation to fight childhood cancer?”...

Why It’s Great to Have Friends With Benefits
February 7, 2019 at 11:51 am

The most productive peer-to-peer fundraising events do not spend big money on events. Spending big money on events is actually counterproductive, because this conveys the message that the organization is in a transactional relationship with its volunteer fundraisers...

Study Examines the Giving Behaviors of ‘Social Donors’
January 30, 2019 at 11:48 am

Great news, nonprofits! Charitable giving is on the rise, but you already know that, don’t you? Not only do you know and understand this from your own donors’ giving behaviors, but also because Giving USA reported that giving hit over $410 billion in 2017...

#NPPTrendingNow Ep 71: The Future of Peer-to-Peer Fundraising
January 11, 2019 at 11:33 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the 2018 year-end giving season, insights on Facebook Fundraising and the future of P2P...

#NPPTrendingNow Ep 66: Why Strategy Matters
November 16, 2018 at 12:33 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: legal issues for your board, priorities of your major gift caseload and why strategy matters in peer-to-peer...

#NPPTrendingNow Ep 65: A New Study on Peer-to-Peer
November 9, 2018 at 1:21 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best year-end approaches for monthly donors, a new peer-to-peer fundraising study...

Why Strategy Matters in Peer-to-Peer Fundraising
November 9, 2018 at 1:14 pm

It’s November, and we’re entering the season of giving, where peer-to-peer fundraising has the potential be a huge player. Your nonprofit team has been brainstorming and planning the best strategies for year-end giving, ensuring you’re stewarding the right donors, continuing to engage your loyal donors...

2018 Peer-to-Peer Fundraising Study
November 7, 2018 at 10:05 am

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors. The latter organizes volunteers to raise money on behalf […]

P2P 201 Speaker Spotlight: Nathan Safran & Doug Krehbel
November 6, 2018 at 12:38 pm

Peer-to-peer fundraising presents great opportunity for nonprofits to drive revenue, engage and build stronger, longer-lasting relationships with their constituents. New research from NonProfit PRO and NAPCO Research identifies the degree to which nonprofits are leveraging peer-to-peer fundraising...