Peer to Peer

The Velocity of Crowdfunding Take-off
June 12, 2019 at 11:57 am

A fundraiser needs velocity. It needs to be focused and channeled to maximize every bit of energy expelled. In fact, it’s the emergence of several factors that creates the necessary velocity to make your crowdfunding campaign successful...

Political Fundraising Is Ripe for Peer to Peer
June 6, 2019 at 12:04 pm

I (Otis) grew up in a political family. When I was young, my father was a four-term county attorney, so a good portion of every election year was spent campaigning. As a result, politics-watching has been a sport for me my entire life...

Building Institutional Relationships in Fundraising
June 5, 2019 at 11:17 am

As I transition into a new position, I reflect on the many relationships I have developed over the years and how those relationships have played a role throughout my nonprofit journey...

#NPPTrendingNow Ep 86: Today's Peer-to-Peer Problem
May 3, 2019 at 11:56 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: artificial intelligence tools for nonprofits, the peer-to-peer problem and major gift manipulation...

Selling Coffee for Good: A Nonprofit Love Story
May 1, 2019 at 11:59 am

The Well Coffeehouse is the setting for a beautiful love story. The Well Coffeehouse is a nonprofit organization in Nashville, Tenn., that sells coffee to build wells for those in water-risk. There are five stores and a roasting facility in Nashville, and one franchise location...

The Peer-to-Peer Problem Promulgated
April 30, 2019 at 12:05 pm

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...

Crowdfunding Is a Quick Hitter
April 11, 2019 at 12:52 pm

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors...

A Penny Is Worth Its Weight in Persuasive Gold
March 7, 2019 at 12:12 pm

What if, instead of asking your peer-to-peer fundraisers to set a revenue goal, you asked them to set a goal around the number of donations they gathered? Instead of asking, for example, “Would you raise $250 to fight childhood cancer?” you asked, “Would you recruit 10 friends to make a donation to fight childhood cancer?”...

Why It’s Great to Have Friends With Benefits
February 7, 2019 at 11:51 am

The most productive peer-to-peer fundraising events do not spend big money on events. Spending big money on events is actually counterproductive, because this conveys the message that the organization is in a transactional relationship with its volunteer fundraisers...