Peer to Peer

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors...

What if, instead of asking your peer-to-peer fundraisers to set a revenue goal, you asked them to set a goal around the number of donations they gathered? Instead of asking, for example, “Would you raise $250 to fight childhood cancer?” you asked, “Would you recruit 10 friends to make a donation to fight childhood cancer?”...

The most productive peer-to-peer fundraising events do not spend big money on events. Spending big money on events is actually counterproductive, because this conveys the message that the organization is in a transactional relationship with its volunteer fundraisers...

Great news, nonprofits! Charitable giving is on the rise, but you already know that, don’t you? Not only do you know and understand this from your own donors’ giving behaviors, but also because Giving USA reported that giving hit over $410 billion in 2017...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the 2018 year-end giving season, insights on Facebook Fundraising and the future of P2P...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: legal issues for your board, priorities of your major gift caseload and why strategy matters in peer-to-peer...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best year-end approaches for monthly donors, a new peer-to-peer fundraising study...

It’s November, and we’re entering the season of giving, where peer-to-peer fundraising has the potential be a huge player. Your nonprofit team has been brainstorming and planning the best strategies for year-end giving, ensuring you’re stewarding the right donors, continuing to engage your loyal donors...

Recently we collaborated with one of Turnkey’s clients on the strategy to launch a crowdfunding campaign to run concurrently with its peer-to-peer events. Crowdfunding and peer-to-peer are different animals. The former is a direct-response outreach; the appeal is made directly by the nonprofit to potential donors. The latter organizes volunteers to raise money on behalf […]

Peer-to-peer fundraising presents great opportunity for nonprofits to drive revenue, engage and build stronger, longer-lasting relationships with their constituents. New research from NonProfit PRO and NAPCO Research identifies the degree to which nonprofits are leveraging peer-to-peer fundraising...