Peer to Peer

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 6, 2021 at 8:00 am

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Community Building Is the Climate Change of Social Good
November 18, 2021 at 1:18 pm

Community building is the climate change of social good. Building a community delivers future value as rewarding as the survival of humankind. Building and nurturing a community ensures your mission’s success.

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 16, 2021 at 11:19 am

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

2021 Peer-to-Peer Fundraising Study
November 11, 2021

Though education around peer-to-peer fundraising has improved over the years, there is still a significant number of nonprofits unaware of what this fundraising method is or, more importantly, the benefits it can have on revenue. Peer-to-peer revenue was hit hard by the pandemic, but regardless peer-to-peer efforts -- even when pushed to virtual formats -- continue to get results. Check out our "2021 Peer-to-Peer Fundraising Study" to learn more.

The Tools Your Nonprofit Needs To Boost Its Peer-to-Peer Success in 2021
October 26, 2021 at 8:00 am

Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising
October 22, 2021 at 8:45 am

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

The New Peer-to-Peer Landscape: A Shift From Hosting Events to Building Communities
October 19, 2021 at 12:59 pm

Instead of getting great at running events, we should have been systematizing and improving methods that foster community. Providing peer-to-peer participants with a way to communicate with each other is key. We have been shouting at constituents instead of building ways for them to talk to each other.