Peer to Peer

Though education around peer-to-peer fundraising has improved over the years, there is still a significant number of nonprofits unaware of what this fundraising method is or, more importantly, the benefits it can have on revenue. Peer-to-peer revenue was hit hard by the pandemic, but regardless peer-to-peer efforts -- even when pushed to virtual formats -- continue to get results. Check out our "2021 Peer-to-Peer Fundraising Study" to learn more.

Moving forward, organizations should steward new relationships virtually and bring moves management strategies into their digital fundraising programs.

Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Instead of getting great at running events, we should have been systematizing and improving methods that foster community. Providing peer-to-peer participants with a way to communicate with each other is key. We have been shouting at constituents instead of building ways for them to talk to each other.

Here's how to make peer-to-peer hybrid events successful in 2021 and beyond from Sue Citro, chief experience officer for Best Friends Animal Society; Nick Ellinger, chief brand officer at Moore; and Peter Panepento, philanthropic practice leader at Turn Two Communications...

The Miami Dolphins Foundation, last year, committed to raising $75 million to fund innovative cancer research through its signature Dolphins Challenge Cancer peer-to-peer event. In April, it transformed into a hybrid event. That successful change to hybrid will become its permanent format...

Drew Scanlon is better known as “The Blinking Guy” in the viral GIF and meme, but he is now using that notoriety for a good cause...

Learn how nonprofits can plan for anything when it comes to the golf tournament, adapting to meet even last-minute challenges.

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...