Peer to Peer

The Rise of Virtual P2P Fundraising
January 31, 2022 at 12:37 pm

To learn more about the pandemic's effect, we studied nonprofits’ reliance on peer-to-peer fundraising, as well as related aspects from registration fees to participant fundraising, in our “2021 Peer-to-Peer Fundraising Study.” 

Quit Calling It a 'Walk'
January 19, 2022 at 12:38 pm

Our Groundhog Day conversation starts this way: “What activity should we pivot to right now?” We are going to make several arguments, most of which you will probably hate.

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 6, 2021 at 8:00 am

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Community Building Is the Climate Change of Social Good
November 18, 2021 at 1:18 pm

Community building is the climate change of social good. Building a community delivers future value as rewarding as the survival of humankind. Building and nurturing a community ensures your mission’s success.

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 16, 2021 at 11:19 am

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

2021 Peer-to-Peer Fundraising Study
November 11, 2021

Though education around peer-to-peer fundraising has improved over the years, there is still a significant number of nonprofits unaware of what this fundraising method is or, more importantly, the benefits it can have on revenue. Peer-to-peer revenue was hit hard by the pandemic, but regardless peer-to-peer efforts -- even when pushed to virtual formats -- continue to get results. Check out our "2021 Peer-to-Peer Fundraising Study" to learn more.