Metrics

Artificial Intelligence can enable behavioral economics modeling, which combines economics and psychology to comprehend behavior.

Join us as we discuss how leading nonprofits are mitigating the effects of inflation and the recession.

Key Performance Indicators (KPIs) are the vitals of your nonprofits health. Do you monitor yours?

One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give)...

Before COVID-19, nonprofit organizations across the U.S. were already stretching relatively small budgets to address chronic issues.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for direct mail campaigns, Give Lively's unique business model and 5 nonprofit impact metrics. Have a great weekend! We will…

Earlier this year, the Indiana School of Philanthropy predicted charitable giving would rise 3.6 percent in 2017. Based on the volume of individual contributions received during the first half of the year, it appears as if the industry is on pace to meet those projections...

If you have followed my blog posts through the years, you will quickly realize that I am a very proud West Virginian. I love my home state and city of Charleston. While my head rests in Indiana, my heart rests in West Virginia. The people do not have a great deal to give, but will gladly give the shirt off their back to those in need...

The word “attribution” is feared by many in the marketing arena because it is so hard to tackle. But, at least look at Assisted Conversions in Google Analytics.

Learn why forward-thinking organizations are shifting focus to outcome measures – and what solution they are using to make it happen.