How to Get Program Impact Information for Your Donor
June 1, 2021 at 9:58 am

One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give)...

#NPPTrendingNow Ep 56: Are You Using These Metrics to Measure Your Nonprofit Impact?
August 31, 2018 at 3:51 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for direct mail campaigns, Give Lively's unique business model and 5 nonprofit impact metrics. Have a great weekend! We will…

Mid-Year Charitable Giving Report: A Positive Response
September 12, 2017 at 11:29 am

Earlier this year, the Indiana School of Philanthropy predicted charitable giving would rise 3.6 percent in 2017. Based on the volume of individual contributions received during the first half of the year, it appears as if the industry is on pace to meet those projections...

The Most Charitable States/Cities in 2016
September 1, 2017 at 10:19 am

If you have followed my blog posts through the years, you will quickly realize that I am a very proud West Virginian. I love my home state and city of Charleston. While my head rests in Indiana, my heart rests in West Virginia. The people do not have a great deal to give, but will gladly give the shirt off their back to those in need...

Assisted Conversions: Storytelling at Its Best
December 20, 2016 at 10:30 am

The word “attribution” is feared by many in the marketing arena because it is so hard to tackle. But, at least look at Assisted Conversions in Google Analytics.