Metrics

Nonprofits can learn a lot from the way the Obama campaign approached performance measurement. For although the campaign’s resources dwarfed those of the typical nonprofit, the measurement practices it followed mirror those of high-performing organizations. By following these measurement practices, the Obama campaign focused its resources on the most effective interventions, made smart resource allocation decisions, and adjusted rapidly as the context changed.

Loyalty runs deep, and metrics such as the Net Promoter Score can be too simplistic. Measuring donor loyalty takes a more in-depth look.