Metrics

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing?

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.

This session helps you sort through data issues and offers ideas to avoid the typical traps, such as collecting it and then wasting it.

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

What if there is a new metric that is more important than strictly the financial engagement of donors?

In more than 20 years of working with nonprofits, I’ve found that one of the most common frustrations is how to make use of limited resources to conduct evaluations that show an organization’s impact and meet grant makers’ expectations. Here are four suggestions to help: 1. Aim at the right outcomes. 2. Use existing research. 3. Consider indirect measurements. 4. Focus on measuring what matters to funders.

Listen to Russ Reid's Roger Hiyama discuss an important key performance indicator for any fundraiser's donor database, cover ratio, in this excerpt from the Engage Virtual Workshop, "Driving Donations With Data."

In my 20-plus years working in the nonprofit world, one of the most common mistakes I’ve seen nonprofits make is measuring activities instead of outcomes. I understand why: Measuring activities is easier, and nonprofits have limited time to dedicate to measurement. But measuring activities isn’t going to help nonprofits demonstrate their value and secure more funds.

When groups measure program efforts — teaching, training, negotiating, feeding, researching and so on — they’re measuring activities. Outcomes, on the other hand, are the results of those activities: changed awareness, behavior, condition or status.