Metrics

In a state with a moderate standard of living, Collin County, Tex., stands out. The suburban area north of Dallas has a median household income of more than $79,000, 64 percent higher than the state average. In September, Money magazine ranked the county seat, McKinney, the best place to live in America. But as a…

We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is being done is to set goals and to measure activity and success.

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

Learn why forward-thinking organizations are shifting focus to outcome measures - and what solution they are using to make it happen.

There’s an enormous amount of information you can learn from your constituent engagement online. Are you mining those gems and using them in your nonprofit marketing?

Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.

Let's face our gaps and challenges head on, and let's do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.

This session helps you sort through data issues and offers ideas to avoid the typical traps, such as collecting it and then wasting it.

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

What if there is a new metric that is more important than strictly the financial engagement of donors?