Big Data, Little Data: What's the Difference and What Do You Do With It All? (2014 FundRaising Success Virtual Conference Session)
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Sponsored by: Melissa Data
Speakers: Jeff Regen, Vice President of Development, WETA TV 26 and Classical WETA 90.9
Click above/below to view this webinar, originally offered as a session at 2014 FundRaising Success Virtual Conference & Expo.
Fundraisers are constantly being advised to collect data on their donors and other supporters. But there are all kinds of data to be gathered and all kinds of things to do with it. This session will help you sort it all out and offer practical ideas to avoid doing the typical traps such as collecting it and then wasting it.
What you'll learn:
- What is "Big Data" and how does it differ from "little data"
- What exactly you should be gathering
- The most precise and profitable ways to use it