Database Marketing

We are in the midst of a changing philanthropic landscape, characterized by advances in technology.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…

You know that database of names, numbers and notes that you dread working with because it’s so difficult to navigate? Yeah, that one. Well, you know what, that database is ripe for analysis. It’s 2016. We live in an era of big data, visualization and artificial intelligence. For-profit companies desperately rely on mining their databases…