Database Marketing

Donor data is the key to optimizing your fundraising operations to weather the COVID-19 pandemic.

We are in the midst of a changing philanthropic landscape, characterized by advances in technology.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…