Database Marketing

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

GuideStar at a Glance
July 17, 2017 at 1:27 pm

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]