Database Marketing

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

GuideStar at a Glance
July 17, 2017 at 1:27 pm

We are in the midst of a changing philanthropic landscape, characterized by advances in technology that have altered the way donors come in contact with your organization. Gone are the days when we could simply send out messages and expect a return. Today, prospective donors have instant access to information on multiple devices at a […]

Find Your Frequent Email Readers Using Excel
November 9, 2016 at 11:09 am

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…

3 Simple Ways You Can Leverage Data for Better Fundraising
September 7, 2016 at 10:58 am

You know that database of names, numbers and notes that you dread working with because it’s so difficult to navigate? Yeah, that one. Well, you know what, that database is ripe for analysis. It’s 2016. We live in an era of big data, visualization and artificial intelligence. For-profit companies desperately rely on mining their databases…