Database Marketing

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

Once upon a time, nonprofit organizations were essentially the only game in town when it came to offering people an outlet for their charitable time and treasure. That time has ended, and it has become glaringly obvious each time you open a newspaper (another relic of “once upon a time”) or scroll through your Facebook […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Once upon a time, nonprofit organizations were essentially the only game in town when it came to offering people an outlet for their charitable time and treasure. That time has ended, and it has become glaringly obvious each time you open a newspaper (another relic of “once upon a time”) or scroll through your Facebook […]

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

Once upon a time, nonprofit organizations were essentially the only game in town when it came to offering people an outlet for their charitable time and treasure. That time has ended, and it has become glaringly obvious each time you open a newspaper (another relic of “once upon a time”) or scroll through your Facebook […]

GuideStar at a Glance
July 17, 2017 at 1:27 pm

Once upon a time, nonprofit organizations were essentially the only game in town when it came to offering people an outlet for their charitable time and treasure. That time has ended, and it has become glaringly obvious each time you open a newspaper (another relic of “once upon a time”) or scroll through your Facebook […]

Find Your Frequent Email Readers Using Excel
November 9, 2016 at 11:09 am

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…

3 Simple Ways You Can Leverage Data for Better Fundraising
September 7, 2016 at 10:58 am

You know that database of names, numbers and notes that you dread working with because it’s so difficult to navigate? Yeah, that one. Well, you know what, that database is ripe for analysis. It’s 2016. We live in an era of big data, visualization and artificial intelligence. For-profit companies desperately rely on mining their databases…

The Single Most Important P2P Fundraising Tool
August 17, 2016 at 11:03 am

I have two teenage sons, both in superb physical condition. As their mother, I feel empowered to set them to mowing grass, painting, sealing the driveway and other character-building tasks whenever I see them in repose. Likewise, it’s fun to put the bright young minds at Turnkey to work in similar fashion. A frequent object of my "what do you think" spotlight is Julian May. He suffers from the ability to write, which makes him a target. I asked him, "In your mind what’s the most important thing right now in peer-to-peer fundraising?"...