Database Marketing

Infographic: Printing with Variable Data
February 23, 2022

Learn how variable data printing works and how to use your data to create more effective, personalized print campaigns with this free infographic

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

Giving Tuesday reached unprecedented levels in 2021: Giving in the U.S. totaled $2.7 billion. I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Giving Tuesday reached unprecedented levels in 2021: Giving in the U.S. totaled $2.7 billion. I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving […]