Database Marketing

Infographic: Printing with Variable Data
February 23, 2022

Learn how variable data printing works and how to use your data to create more effective, personalized print campaigns with this free infographic

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

Hatch.ai announces the company’s launch and successful funding round from prominent angel investors. The company has developed an “Altruistic Intelligence” platform that leverages AI to make nonprofit organizations’ fundraising efforts more effective. Using a combination of data enrichment, machine learning, and AI predictive modeling, Hatch aims to make a significant impact in the giving space. […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Hatch.ai announces the company’s launch and successful funding round from prominent angel investors. The company has developed an “Altruistic Intelligence” platform that leverages AI to make nonprofit organizations’ fundraising efforts more effective. Using a combination of data enrichment, machine learning, and AI predictive modeling, Hatch aims to make a significant impact in the giving space. […]

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

Hatch.ai announces the company’s launch and successful funding round from prominent angel investors. The company has developed an “Altruistic Intelligence” platform that leverages AI to make nonprofit organizations’ fundraising efforts more effective. Using a combination of data enrichment, machine learning, and AI predictive modeling, Hatch aims to make a significant impact in the giving space. […]