Database Marketing

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

Donor data is the key to optimizing your fundraising operations to weather the COVID-19 pandemic.

We are in the midst of a changing philanthropic landscape, characterized by advances in technology.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Today’s donors expect charities to deliver the same personalized, seamless cross-channel experiences that they receive from their favorite brands. That’s a daunting undertaking — especially when you consider younger consumers and the high bar to which they hold their customer experiences. According to the findings of a recent Data Axle survey of more than 1,200 […]

Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...