Database Marketing

Reaching Peer-to-Peer Supporters Through Data-Driven Personas
September 24, 2019 at 12:42 pm

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Advanced Analytics is Table Stakes for Nonprofits
February 23, 2018 at 4:42 pm

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
October 13, 2017 at 8:27 am

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

Case Study: Idaho Public TV & ExactAsk
September 13, 2017 at 9:41 am

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

GuideStar at a Glance
July 17, 2017 at 1:27 pm

During the COVID-19 pandemic, there is an increased need for nonprofit support to fill in the gaps in the global response. However, this nonprofit relief is usually fueled by donations from generous supporters — many of whom are feeling the pressure of the economic crisis themselves. One of the best things your nonprofit can do […]

Find Your Frequent Email Readers Using Excel
November 9, 2016 at 11:09 am

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…