Database Marketing

Find Your Frequent Email Readers Using Excel
November 9, 2016 at 11:09 am

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…

3 Simple Ways You Can Leverage Data for Better Fundraising
September 7, 2016 at 10:58 am

You know that database of names, numbers and notes that you dread working with because it’s so difficult to navigate? Yeah, that one. Well, you know what, that database is ripe for analysis. It’s 2016. We live in an era of big data, visualization and artificial intelligence. For-profit companies desperately rely on mining their databases…

The Single Most Important P2P Fundraising Tool
August 17, 2016 at 11:03 am

I have two teenage sons, both in superb physical condition. As their mother, I feel empowered to set them to mowing grass, painting, sealing the driveway and other character-building tasks whenever I see them in repose. Likewise, it’s fun to put the bright young minds at Turnkey to work in similar fashion. A frequent object of my "what do you think" spotlight is Julian May. He suffers from the ability to write, which makes him a target. I asked him, "In your mind what’s the most important thing right now in peer-to-peer fundraising?"...

Meet Donors Where They Are
August 3, 2016 at 11:36 am

I once worked with an 85-year-old philanthropist who liked to communicate by text. Forget everything about seniors avoiding technology. Forget that some of our elders believe that email and text are a rude replacement for good, old-fashioned conversation and letters. This particular octogenarian liked to text because it was hard for him to hear on the phone...

Why Your Boss Ignores Your Data
July 13, 2016 at 10:34 am

Recently I did a session on peer-to-peer fundraising at the DoGoodData conference in Chicago with Otis Fulton, Turnkey’s psychological expert. From that conference, we actually got the idea for a webinar on how to talk to your boss. As attendees talked, I kept hearing people saying things like, “Yeah, I could prove something all day long with data, but my boss will just ignore it.”

Are You Ready for People-Based Fundraising?
June 13, 2016 at 11:45 am

Three in every $4 are donated by individuals, according to Giving USA 2015: The Annual Report on Philanthropy for the Year 2014. Given this statistic, it’s imperative that, as fundraisers, we master the principles of people-based marketing. The principles are based on the evolution of a single idea: By understanding the unique characteristics of a donor, we can build highly customized experiences that will drive increased giving, improved retention and enhanced donor satisfaction...