Database Marketing

Direct-response fundraising is the perfect playground. It's a blending of both art (something I highly value but readily admit to having no proclivity for) and science (Data! Testing! Measurability!). Direct response feeds both sides of the brain and provides continual opportunities for thinking outside of the box while allowing us to control the amount of risk.

Face it … not everyone cares about your cause — and there’s not much you can do about it.

"There are always going to be people that are more interested in shoe shopping than what you have to say," says Kivi Leroux Miller.

Charleston, S.C., June 1, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), today announced the launch of ResearchPoint™ by Target Analytics™, a solution that helps nonprofits identify, target, and cultivate  potential major and planned giving donors. Among the early adopters using ResearchPoint to gain a better understating of their donor bases are Operation Homefront and The Wichita State University (WSU) Foundation. With ResearchPoint, these organizations can now efficiently manage key prospect information and build donor cultivation strategies.

The latest in FundRaising Success' Educational Webinar Series, "Understanding and Maximizing Your Donor Database for Fundraising Success," featured 10 common mistakes nonprofits make in selecting donor databases and how to avoid them, detailed by co-presenter Robert Weiner, president of Robert L. Weiner Consulting.