Database Marketing

Weaving your loose ends together is a prerequisite to your nonprofit marketing success but remains, for so many of you, a stubborn barrier. Here are two key tools we shared at the session; they are a huge help in getting started with your weaving:

The Red Cross Society of China (RCSC) officially set up the Donor Database Center, the first such database in China, March 22. A Red Cross official said the establishment of the center would be convenient for providing follow-up services to donors.

Some citizens will receive "Charity" letters signed by actress Hai Qing, charity ambassador of Red Cross, and be invited to join the donor database so they can keep up with news from RCSC and track their donations by letter, e-mail or the online database inquiry platform.

Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.

Blackbaud announced the acquisition of database management services provider Public Interest Data.

Nonprofit brand consultant Michel Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies. Here are tips six through 11.

Nonprofit brand strategy consultant Michele Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies in a recent webinar, Ten Marketing Communications Activities You Must Do.

Fundraising pros Dane Grams and Richard DeVeau offer some general tips for small and midsized nonprofit organizations.

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Hawaii’s people and businesses are as generous as ever, despite the economic slump.

But how local people and businesses give is rapidly changing and that transformation has some nonprofit leaders heartened, while others are worried. Optimists welcome the decay of what they saw as paternalistic philanthropy. These optimists see the rise of a new philanthropy in which individual donors are more empowered, and nonprofit success is rewarded with recognition and more donations.

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.