In 2016, Idaho Public TV (IPTV) set a fundraising goal to bolster Donor Lifetime Value. In an effort to improve the efficiency of all fundraising efforts, IPTV trusted ExactAsk to calculate donor-specific ask amounts and integrate them into a direct mail campaign. IPTV enjoyed a net revenue increase of $27,303 over their previous campaign — a 59% bump. Learn more about the effectiveness ofExactAsk’s dynamic, predicitive analytics algorithm.
To continue reading, tell us a little about yourself.
Don't worry! As long as you use the same browser and don't delete your cookies for the next six months, you won’t need to fill it out again.