3 Simple Ways You Can Leverage Data for Better Fundraising

You know that database of names, numbers and notes that you dread working with because it’s so difficult to navigate? Yeah, that one. Well, you know what, that database is ripe for analysis.

It’s 2016. We live in an era of big data, visualization and artificial intelligence. For-profit companies desperately rely on mining their databases to increase profits and boost ROI (return on investment). Why shouldn’t nonprofits at least scratch the surface?

It’s not fair to suggest that nonprofits should be doing advanced data analytics or super scientific predictive analysis. Performing evaluations like that tend to require expensive software or hiring an outside consultant.