Data Mining

Right now, the big-ticket item is data. Nonprofits are finally using technology to analyze data to define algorithms, understanding more about their donors and more about their organization. But here’s a buzzword that’s been ringing in different parts of the sector: artificial intelligence...

Benchmarking, while less expensive to produce, simply does not answer our questions sufficiently. Peer-to-peer fundraising must begin using predictive analytics to plan, design and change. If not, we’ll be moving a lot of couches...

There has been a lot of noise around artificial intelligence, and it can sound intimidating, especially for nonprofits. What is it? What do I need it for? And like most questions, if you don’t know the answers, you may assume it’s not for you...

The adoption of tech tools in the nonprofit space has opened a door to unlimited possibilities. As the sector finally understands how technology fits into our landscape, we are also pressed with the challenge of understanding what each of these technologies is capable of...

As a self-proclaimed data nerd, I love digging into a piece of research or sifting through the latest social science data to glean insights that I can apply to my work. But I know that’s not the case for everyone. Over time, I’ve learned that people often fall into two camps when it comes to facts and figures...

Long gone are the days where your nonprofit is guessing or estimating how well its doing. Every nonprofit needs to establish a process of calculating and measuring its success, if they haven’t done so already. But let’s take a closer look at success—what does that really entail? Success varies from one nonprofit to the other;…

In the nonprofit world, every organization strives for change—change for a better world and change in the name of social good—and every nonprofit seeks donors who will support and donate to their causes. But in order to find those quality long-term donors that nonprofits look for, nonprofits need to understand that, in this day and…

Yes, this is another article that talks about data instead of how to effectively craft a full-fledged marketing strategy for your nonprofit. But what you need to know is that your marketing strategy is already partially crafted by the data you’ve been collecting...

For the past few years, it seems like our world has evolved in a way that we’ve never witnessed before. Welcome to the generation of data, where almost any kind of data available can be stored onto an integrated system. From our day-to-day lives, we rely on technology to keep track of agendas, make appointments,…

In a recent MobileCause poll of fundraising professionals and nonprofit board members, we gleaned insights into which metrics, beyond the obvious “dollars raised,” demonstrate nonprofit impact...