Data Mining

Your fourth quarter plan wrapped up. You’ve pulled and segmented all the files — mailed, emailed and made phone calls.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Nhu Te sits down with Joel Kalinowski of Save the Children and Salvatore Salpietro of Fundraise Up to learn more about data/analytics.

As a nonprofit, there’s a lot that you can do when you leverage your donor data in smart ways.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Wendy Vizek will describe how good data can end up being terribly unhelpful in the hands of those not yet equipped to use it.

It’s rare to have a conversation with a fundraising professional today where the term “integration” isn’t interjected at least once.

Ryan Grosenick, an analyst, and Otis Fulton, a social psychologist, will demonstrate the power of predictive analytics in regard to peer-to-peer event design. Does the bouncy house really matter? What about volunteer leadership?

I hope you're as excited about artificial intelligence in the philanthropic sector as I am. While I'm not saying that artificial intelligence is the end all be all, it's impressive to experience the dawn of this new age. Things we never thought possible have become a reality.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.