Data Mining

What Does Artificial Intelligence Mean For Nonprofit Organizations?
April 3, 2018 at 12:26 pm

Artificial intelligence is an area of computer science that trains machines to preform tasks that would normally be done by humans. There has been a lot of buzz—both positive and negative—around AI over the last few years. In 2016, Microsoft CEO Staya Nadella declaredthat "bots are the new apps." Last year, Elon Musk warned about the…

Peer-to-Peer Data Point War: Participant Versus Fundraiser Average
March 7, 2018 at 11:57 am

At Turnkey, we place a premium on analyzing every campaign to provide our clients with the best estimate possible of their ROI. While reviewing the reports, occasionally someone asks why we report average fundraising of all peer-to-peer participants rather than reporting only the average of peer-to-peer fundraisers...

Donor Management: 5 Ways to Organize Your Supporter Data
February 8, 2018 at 11:53 am

Donors are a major part of any nonprofit’s efforts—they are the ones funding your mission after all! It only makes sense, then, that smart nonprofits would have a strategy in place for managing all of the data that comes along with donor relationships. Luckily, donor database software (also known as nonprofit constituent relationship management or…

Who Exactly Are Your Donors?
August 31, 2017 at 12:13 pm

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

GuideStar at a Glance
July 17, 2017 at 1:27 pm

Artificial intelligence is an area of computer science that trains machines to preform tasks that would normally be done by humans. There has been a lot of buzz—both positive and negative—around AI over the last few years. In 2016, Microsoft CEO Staya Nadella declaredthat “bots are the new apps.” Last year, Elon Musk warned about the […]

Know Your Donor Through Analytics
July 11, 2017 at 10:02 am

Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...