Nhu Te sits down with Joel Kalinowski of Save the Children and Salvatore Salpietro of Fundraise Up to learn more about data/analytics.
Wendy Vizek will describe how good data can end up being terribly unhelpful in the hands of those not yet equipped to use it.
Ryan Grosenick, an analyst, and Otis Fulton, a social psychologist, will demonstrate the power of predictive analytics in regard to peer-to-peer event design. Does the bouncy house really matter? What about volunteer leadership?
I hope you're as excited about artificial intelligence in the philanthropic sector as I am. While I'm not saying that artificial intelligence is the end all be all, it's impressive to experience the dawn of this new age. Things we never thought possible have become a reality.
To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.