Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology, which helps them learn more and better understand consumers’ purchasing behaviors.
Wiland, a leading provider of marketing audiences, marketing optimization and business intelligence to nonprofit organizations and for-profit companies, has recently partnered up with Amex Advance, a personalization services division within American Express, to develop multichannel marketing audiences, Wiland announced in a press release earlier this month. This collaboration will enhance Wiland’s existing “predictive modeling of responsive marketing audiences by integrating Amex Advance’s customized insights on future consumer purchasing behavior.” With this, organizations and companies will able to target marketing through various channels—display, mobile, video and direct mail.
“We are known for delivering highly responsive marketing audiences to our clients. Our ability to help advertisers increase top-line revenue and bottom line performance is the best in the business. Now, with the addition of Amex Advance’s targeting capabilities, our models become even more predictive of consumer response. We expect that thousands of advertisers will immediately benefit from this powerful combination of resources. It will enable them to find more customers, increase revenue and improve marketing ROI.” — Phil Wiland, President and Chairman of Wiland
To learn more about this partnership, click here.