VeraData and Avalon Consulting Join Forces

VeraData Holdings ("VeraData"), a data platform for nonprofit analytics and integration, and Avalon Consulting, a woman-owned nonprofit fundraising agency known for delivering high-performing direct response and multichannel programs since 1997, announced a merger that brings together proven strategic expertise and advanced data science under one enterprise. The partnership further expands VeraData's ability to serve nonprofits as a single, integrated enterprise — deepening its fundraising strategy, creative, and channel execution capabilities alongside Faircom New York and Teal Media, and combining them with VeraData's AI, machine learning, and behavioral data expertise.

For Avalon, the partnership deepens the data and analytics capabilities clients have increasingly requested — without disrupting the experienced strategy, creative, and execution work the agency is known for. For VeraData, Avalon adds a respected, client-centered agency with a track record of rigorous testing, trusted partnerships, and award-winning programs that reflect the same commitment to nonprofit performance that drives the VeraData Group.

Avalon joins VeraData as a partner agency alongside Faircom New York and Teal Media. Together, the VeraData Group delivers a connected system for predictable fundraising growth:

• Donor Science (truth): what donor behavior tells us
• Creative Science (meaning): messages and experiences that earn trust and move people
• Media Science (delivery): channel roles, sequencing, and disciplined optimization

For nonprofit leaders, that means fewer handoffs, tighter feedback loops, and faster learning that translates into stronger performance — from acquisition to retention to mid-level and beyond. Strategy, creative, analytics, and optimization now operate as one team, accountable to one plan.

"Our team has always believed fundraising works best when insight, creativity, and execution stay connected — and that the strongest client relationships are built on consistency, not just capability. Joining VeraData lets us bring that approach into a larger enterprise and give clients access to deeper data intelligence without sacrificing the strategy and relationships they rely on. We're not changing who we are; we're expanding what we can do together." — Allison Porter, President, Avalon Consulting

"Avalon brings exactly the strategic rigor and client-first culture that strengthens what we've built with Faircom New York and Teal Media. Nonprofits deserve fewer disconnected tactics and more integrated, accountable partnerships. Together, across Donor Science, Creative Science, and Media Science, we're building an omnichannel fundraising enterprise that is more integrated, more measurable, and more effective." — Michael Peterman, CEO and Founder, VeraData

The combined enterprise strengthens VeraData's capacity across core fundraising disciplines while preserving what clients of both organizations value most: strategy and decisions shaped by deep nonprofit fundraising experience, rigorous testing, and creative that respects the donor relationship. VeraData will continue to invest in the tools and talent that improve decision-making, including advanced modeling, segmentation, forecasting, and optimization practices built specifically for nonprofit fundraising realities.

Financial terms of the transaction were not disclosed.

Source: VeraData

The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.