Testing

Get Outside Your Marketing Comfort Zone
February 5, 2024 at 11:35 am

If you want to get attention, you have to stand out from the crowd. Here is some guidance as you get creative with your marketing.

Have You Tested These 5 Assumptions Lately?
August 24, 2022 at 10:17 am

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Practice Is the Road to Perfection
June 30, 2022 at 9:14 am

Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.