Testing

A Nonprofit Horror Story
May 9, 2019 at 12:36 pm

In a recent blog, we talked about the negative consequences of evaluating nonprofits on the basis of their “overhead ratios,” the ratio of the organization’s operating costs to its income. Although useful when looked at in conjunction with other aspects of the organization’s data, it can be downright misleading...

The Nonprofit Optimization Guide
October 16, 2017 at 2:18 pm

Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.

Effective Fundraising Stems From Proper Testing
August 3, 2017 at 9:37 am

NATIONAL HARBOR, Md. — When nonprofit organizations launch fundraising campaigns, it’s not as simple as ready, set and go; hitting that target goal isn’t a one-two punch. Whether it’s for raising funds, acquisition, retention or whatever, fundraising campaigns can be much like for-profit marketing campaigns...

What Makes a Good Design? Beauty or Performance?
June 20, 2017 at 11:09 am

How does modern design impact your donation page? As modern Web design relies more and more on user experience, it’s brought new design elements to donation pages and landing pages. We like to think that having a beautiful donation page or landing page means we’ll get more donations...

What AB Testing Gets Wrong
November 30, 2016 at 10:50 am

AB testing can take the guesswork out of optimizing your online presence and marketing efforts. Unfortunately, AB testing can also leave a lot to be desired if you don’t execute it properly. Here are three of its shortcomings—and how to avoid them...

A Fundraising Offer You Should Try: 100 Percent to Programs
June 3, 2016 at 9:36 am

The 100 percent model—the idea that 100 percent of funds raised will go to programs, none to overhead—attracts nonprofits, as well as donors. Charity:water is one well-known nonprofit following this course. But is it a good idea for your nonprofit? Let's see. First of all, if you look at it from the donor's perspective, you…

Video: 10 A/B Test Preparation Tips
November 10, 2015 at 6:00 am

Minutes of testing could save marketers’ hides for months, if not longer. Testing is touted but sounds difficult to many, so marketers may not do it as often as would be ideal. However, having a firm foundation may make marketers feel more comfortable about taking the plunge. Lisa Qian instructs viewers of this O’Reilly Media…

4 Things I Know About Fundraising
April 2, 2015

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.