Testing

Donors are giving less overall, so here are some tips to optimize your nonprofit’s online giving strategies.

The right imagery can amplify the power of your nonprofit communications. Let’s dig into some image selection best practices.

Here are some tips on how can nonprofits capture the attention of potential donors and create a successful digital program.

Nonprofits should consider how QR codes can elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals? 

Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.

In a recent blog, we talked about the negative consequences of evaluating nonprofits on the basis of their “overhead ratios,” the ratio of the organization’s operating costs to its income. Although useful when looked at in conjunction with other aspects of the organization’s data, it can be downright misleading...

Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.