Metrics

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success
June 17, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, e-mail, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists, which in turn significantly increases your fundraising success. Below is selection of metrics to track and a brief explanation as to why.

Escape From Fairy-Tale Fundraising — Roger Craver, Part 2
June 6, 2013

Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing seven of 10 donors every year. That adds up to a 25 percent decrease in retention rate over the last 10 years. Ugh!

Here, in this outtake from the fabulous Engage Conference last month, Roger drills down into the specific changes in mind-sets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)

3 Online-Giving Performance Indicators to Measure
June 1, 2013

Most nonprofits are seeking ways to expand their online fundraising and successfully access the new funds that are moving online each year. Here are three onling-giving performance indicators to measure.

What Can Data Do for You?
May 23, 2013

For a resource-strapped nonprofit, taking on data analytics can seem like a monumental challenge. With the field of data analytics booming and salaries skyrocketing, attracting top-tier talent can take massive financial resources from organizations that may already be forced to make sacrifices just to operate. Second, without prior experience, it can be difficult to know what, if any, insights data can generate that would empower your organization to better achieve its mission. Here are some tips on how your organization can learn — and grow — from data.

I’m Ticked Off!
May 14, 2013

To measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I'd like to see the media report on what matters — not just something that has a shock factor.

2 Accounting Issues You Need to Understand
May 1, 2013

Two critically important accounting issues for fundraisers are joint cost allocation of fundraising costs and long-term return on investment (ROI) vs. campaign-specific ROI.

Are We Focused on the Wrong Metrics for the Long Run?
April 1, 2013

Do you have a report monster? It's OK, you can admit it. What is each of your metrics helping you do? How is it informing you? If you don't have a good answer then kill the metric. There's not enough time in the day.

Are We Focused on the Wrong Metrics for the Long Run?
March 5, 2013

As with every evolutionary process, it's time to go to the next stage — moving from focusing on all the data to focusing on the right data. That's where the confusion comes in — what exactly is the right data to measure?

What Obama's Campaign Can Teach Nonprofits About Measurement
January 23, 2013

Nonprofits can learn a lot from the way the Obama campaign approached performance measurement. For although the campaign’s resources dwarfed those of the typical nonprofit, the measurement practices it followed mirror those of high-performing organizations. By following these measurement practices, the Obama campaign focused its resources on the most effective interventions, made smart resource allocation decisions, and adjusted rapidly as the context changed.