If You Aren't Testing, You Aren't Really Fundraising

On the first day of October, I traveled down to National Harbor, Md., for the final day of Blackbaud's annual conference, bbcon, and the first session I took in, "60 Tests in 60 Minutes," provided a great reminder for direct-response fundraisers of all missions, locations and sizes — if you aren't testing, you aren't really fundraising.