Testing Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Have You Tested These 5 Assumptions Lately?

August 24, 2022 Willis Turner

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Fundraising: This Is Not a Test

May 12, 2014 Willis Turner

Accurate, statistically valid testing is a rigorous process. It needs to be conducted by people who not only know how to do it, but who also know how to properly analyze the results.

If You Aren’t Testing, You Aren’t Really Fundraising

October 3, 2013 Joe Boland

The bbcon session, “60 Tests in 60 Minutes,” provided a great reminder for direct-response fundraisers of all missions, locations and sizes — if you aren’t testing, you aren’t really fundraising.

Tag: Testing

Have You Tested These 5 Assumptions Lately?

Fundraising: This Is Not a Test

If You Aren’t Testing, You Aren’t Really Fundraising

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