Highlights
Why Acquisition Should Be a Top Priority

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

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Why Acquisition Should Be a Top Priority
July 18, 2018 at 12:34 pm

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

6 Fundraising Event Must-Haves
July 17, 2018 at 4:23 pm

With these 6 fundraising event must-haves, you'll get inspired to create events for your donors that will compel them to support your cause and stay engaged time after time.

Maximizing the ROI of Fundraising Auctions
July 17, 2018 at 11:28 am

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much needed money on the table. The following are some tips to help development teams create financially successful events...

The Science of Improving Online Donations
July 17, 2018 at 11:25 am

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...

10 Nonprofit Marketing Strategies to Efficiently Engage Millennials
July 16, 2018 at 10:31 am

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

What to Do When Your Monthly Donors Click and Leave?
July 16, 2018 at 10:29 am

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

Are You a Lone Wolf?
July 16, 2018 at 10:25 am

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...

#NPPTrendingNow Ep 51: How Your Nonprofit Can Stop Donor Extortion
July 13, 2018 at 12:47 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: stop donor extortion, the rise of "rage donations" and Millennials driving our evolving landscape. Have a great weekend! We will catch…