It’s always good to have that outside perspective. That voice of experience. Those fresh eyes. The wisdom of someone trained in your area. That is the role of a good consultant—not only to be that objective voice that can speak to you and others, but to bring needed expertise and experience...

Instagram has become one of the most popular social media networks out there and can be a powerful fundraising tool! Instagram can help your organization gain new supporters, increase engagement, and inspire more donations. Not sure how to get started? Download A Nonprofit’s Guide to Instagram today!

Right now, the big-ticket item is data. Nonprofits are finally using technology to analyze data to define algorithms, understanding more about their donors and more about their organization. But here’s a buzzword that’s been ringing in different parts of the sector: artificial intelligence...

It is always amazing to me to hear managers and leaders who want to start or rebuild a major gift program say, “We will just hire some major gift officers and get going,” or something like that. It’s as if this MGO will arrive on the scene and suddenly, money will be pouring into the organization...

People ask me this question a lot: “My monthly donors only make up 3 percent of my donors. Is that good? What’s the percentage I should strive for?” The answer is: “It depends!”...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: volunteer expectations, monthly giving growth and the Google Ad Grant application process...

I have been writing articles and blogs for many years. I love to promote having a nonprofit career and to share information with others. The by-product of writing is the variety of questions asked of me in a given month. These questions represent a wide range of topics...

Benchmarking, while less expensive to produce, simply does not answer our questions sufficiently. Peer-to-peer fundraising must begin using predictive analytics to plan, design and change. If not, we’ll be moving a lot of couches...

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, are joined by John Wilburn, Director of Direct Response at National Park Foundation, and Tina Ly, Associate VP of Digital Solutions at Pursuant. Tune into the podcast to engage in conversation about storytelling and learn about how your nonprofit can use it to inspire donations...

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...