It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

If you’re looking at a major campaign in the next few years, the time is now to ensure that your nonprofit CEO is 100% committed to its success. If you’re a CEO, it’s time for a gut check and a commitment. If you’re a board chair, or incoming chair, you need to have a serious conversation with the CEO...

Cloud or On-Premise? Both are valid options; it just depends on what’s right for your organization. This white paper takes an objective view of both sides of the issue - identifying 6 Key Factors and questions to consider when assessing nonprofit accounting/ERP systems for your organization. Download Cloud Vs. On-Premise White Paper.

Every nonprofit intuitively recognizes that the experience we create for donors is directly tied to our ability to inspire them to give—which determines whether or not we achieve our goals. And yet, many nonprofits are structured in a way that makes it difficult to create that integrated donor experience...

It's fair to say employees of nonprofit organizations stretch themselves to the limit more than average, because they believe fiercely in the work they're doing and are striving to make a difference. While the work in a nonprofit organization can be extremely rewarding, everybody deserves to take a break occasionally...

For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...

The donor was absolutely giddy about supporting the project. It was something close to his heart—something he wanted to put some of his hard-earned money into. So when the major gift officer told him about it, the decision was easy, but he had a few questions on the scope and cost of the project...

Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best traits of major gift officers, Netflix subscribers versus monthly donors and best practices for a corporate-giving strategy...

MobileCause has expanded its event fundraising software to make event fundraising more simple and successful. EventWorks includes a new ticketing module, text-to-donate giving, a live event thermometer with individual donor recognition and animated celebratory achievements when fundraising milestones are achieved and more...