2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
Doctors don't test penicillin at every hospital — once they tested it, it's accepted, and everyone uses it the same way. If a doctor doesn't do it that way, it's called malpractice. There are similar proven practices in the nonprofit sector that just aren't being used by everyone. This "tribal medicine" being practiced every day in the nonprofit sector leads to underperforming results.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.