2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
If benchmarks tell us how one nonprofit compares to another, and best practices tell us how to repeat performance improvements, then why doesn't every nonprofit use these tools? There are two primary shadow beliefs (things nonprofits believe are true but really aren't) that prevent them from reaching their fundraising potential.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.