2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
The first shadow belief is that fundraisers think their organization is unique and what works for another organization can't possibly work for them. This notion of ubiquitous uniqueness is highly overstated and ignores the reality that there are proven patterns for donor behavior. As it turns out, if you look at enough donor data and apply some established human psychological factors, there are real predictable patterns.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.