2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
Comparing organizations also shows that some organizations perform better than others. And those differences can be quantified and measured. It's what forms the basis for benchmarking — a very valuable tool used by nonprofits. But this is where many nonprofit organizations stop and miss hidden opportunities.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.