2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
Longfield shared the following insight into the opportunities nonprofits have to shift their answer towards "yes":
If you take two nonprofits or a hundred nonprofits and line up their business practices, then you will quickly find differences. Some organizations do things one way, and a similar nonprofit does it a different way. If you asked them why they do things a certain way, then you're also likely to get a lot of qualitative answers.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.