2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
Longfield posed the question: Are you reaching your fundraising potential? The answer is clear — most nonprofits really aren't living up to their potential. But the good news is that we can do things as nonprofit professionals to improve the sector's performance across the board and, in turn, the ability to have real impact on our collective missions.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.