2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
You actually need to go a few steps further to maximize the value from benchmarks. If one organization is performing significantly better in one area, then it's unlikely that it's all down to luck. Understanding exactly what those organizations are doing and replicating those programs are the basis for best practices.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.