2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?
The future opportunity for the nonprofit sector is to identify through our own clinical trials what works in the vast majority of cases for nonprofits. We already know of certain practices that improve donor retention and long-term value. This eliminates the tribal medicine and focuses on repeatable and scalable practices of donor care.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.