Profile: Conservation International

In fact, the entire campaign will run through the end of the year and include additional phases, although what those phases are is under discussion right now, Wishrad says.

A week after launching, the Ford video had 90,000 hits on YouTube, according to Wishrad, thanks in part to the fact that the star mentioned it when he visited “The Tonight Show with Jay Leno” in May to promote “Indiana Jones and the Kingdom of the Crystal Skull.”