Profile: Conservation International

“We also did a big Google AdWords buy around all of this, where we purchased thousands of words such as ‘forests’ and ‘Harrison Ford,’” Wishrad says.

The organization also is using e-mail marketing to promote the cause. It currently has 110,000 subscribers to its monthly e-newsletter, and it included information about the “Lost There, Felt Here” campaign in its May edition. The e-mail also allowed subscribers to tell a friend about the campaign.