Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Profile: Conservation International

What do leatherback turtles, burning forests and Harrison Ford all have in common? They’re the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems. With headquarters in Arlington, Va., CI works in more than 40 countries on four continents. Last year, it distributed more than $30 million in funding to its partners to implement conservation activities. And over the past six years, it has provided more than $97 million to fund more than 1,200 nongovernmental

Study Finds Internet is Favored Way for Major Donors to Engage With Nonprofits

Seventy-two percent of major and mid-level donors believe that donating online is more efficient than offline and helps charities reduce administrative costs. This was a key finding from a national research study of the online behaviors and attitudes of the “wired wealthy” — individuals who donate a minimum of $1,000 dollars annually to a single cause and give an average of $10,896 to various charities each year, with a median gift of $4,500. The study, from on-demand constituent relationship management software and services provider Convio, integrated marketing and fundraising services provider Sea Change Strategies and full-service custom research firm Edge Research, began in the

Getting Customers to Opt Out of Opting Out

While a recent study by the Direct Marketing Association’s Email Experience Council found online retailers do a great job of honoring unsubscribe requests quickly, it also found they could improve their opt-out processes, such as by providing subscribers with alternatives to opting out or at least lowering the barriers to doing so. The study — EEC’s first Retail Email Unsubscribe Benchmark Study — examines the opt-out practices of 94 of the largest online retailers tracked via RetailEmail.Blogspot, EEC’s blog that tracks the e-mail marketing campaigns of e-tailers. Chad White, the author of the study and EEC’s director of retail insights, and editor-at-large and